BEN & JERRY’S Homemade, Inc. News Release

For Release: 6/5/97
Contact: Brent Campbell @ 802-651-9600 x7706

“Primo Angeli, Inc. clearly illustrated their imaginative insight to us,” said Perry Odak, Ben & Jerry’s C.E.O. “We identified them as the team who could bring strong design continuity to our growing product line. We’re combining the innovative thinking from both organizations to create a unique line of packaging that’s fun and easy to shop.”

Founded thirty years ago, Primo Angeli Inc. specializes in design for marketing and communications. Key to the firm’s record of success is the development of identities for products, services and corporations that ensure maximum visual impact, emotional appeal and consumer acceptance.

“Ben & Jerry’s is an American institution. Their product is ice cream, and it’s fabulous,” said Primo Angeli, Chairman and founder of Primo Angeli, Inc. “What these two gentlemen created nineteen years ago on intuition inspires creativity within all who participate. We’re here to help them carry their dream forward.”

The packaging redesign encompasses Ben & Jerry’s super premium product line including ice cream, low fat ice cream, frozen yogurt, low fat frozen yogurt, no fat frozen yogurt, and sorbet. The new packaging is scheduled to be in stores for the 1998 season.